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I am sure you heard yesterday that GM stopped investing in ad space on Facebook. New research on Facebook advertising performance from WordStream may offer a few clues as to why General Motors discontinued advertising on the massive social network.  Wordstream’s research provides some important data such as: Ad Performance: Click through rates on Facebook [...]

The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.

With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages.

Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost.

Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent.

The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users. Bing’s announcement today says that anyone can access the new interface at www.bing.com/new, but you should also see a new message atop the Bing home page that invites you to try... Please visit Search Engine Land for the full article.

Last week at the Search Summit in San Francisco, we showcased a brand new way to search that is designed to help you interact with friends and take action without compromising the core search experience. Starting today, people in the United States can give it a try at www.bing.com/new. Since most of you weren’t able to attend the summit, Qi Lu, Harry Shum and I shot a short video where we discuss the design decisions and technical underpinnings behind this release. ...

If you’ve ever been on reddit for more than about five minutes, you’ve heard of Imgur. The site ( which is pronounced “imager,” not “im-gur”) is easily reddit’s favorite image hosting service. Of course, Imgur’s popularity doesn’t just come from …

Socialcam is one of the most popular video apps on the iPhone, and it’s become entangled in a bit of controversy. There’s a social feature that’s on by default, and shares the videos you watch to your Facebook feed, but …

With the Facebook IPO imminent, it’s no coincidence that Facebook has been whipping itself into a business-friendly shape. To that end, Facebook began to update Facebook Studio, the website that allows marketers to develop their Facebook campaigns and compare them …

Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the... Please visit Search Engine Land for the full article.

Yesterday Dell issued a formal apology for a series of comments made during an event that took place in Copenhagen back in April. They hired Mads Christensen, a personality famous for poking fun at stereotypes, to moderate the Dell-sponsored partner …

For advocates wanting the outright ban of cellphone use while driving, a tragic story out of Hartford, Connecticut is unfortunate ammo for the cause. According to the AP, 44-year-old Kenneth Dorsey was killed in March after his was struck while …

A few days ago, Dropbox began its annual contest Dropquest. It’s an online scavenger hunt that leads to participants getting free cloud storage. DropBox describes the contest: Dropquest is a multi-step scavenger hunt that has you solve a series of …

Photo sharing platform Flickr has been undergoing a redesign, recently launching a new uploader that accommodates larger pictures, in line with the platform’s philosophy of “Large sizes + Low compression = Beautiful Photos.” Now hi-resolution pictures are viewable via Flickr’s …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Glossary Of 15 Really Useful International Search Marketing Terms A conversation with a number of international search marketers recently showed that their... Please visit Search Engine Land for the full article.

While everybody may just be starting up Diablo III, I’m going to be playing the next episode in Sonic the Hedgehog 4. I’m not ashamed to admit that I’m more excited about Sega’s new 2D platformer than Blizzard’s hellish epic. …

Due to a lack of vim from the company’s paid ads on Facebook, General Motors is said to be planning to pull some advertising funds from the social networking site, according to the Wall Street Journal. The timing of GM’s …

Groupon stock shot up almost 18 percent during after hours trading on Monday when first quarter earnings turned out to be much better than analysts had originally predicted. Thanks to increased demand from consumers, the company posted a smaller net …

Tis better to have loved and lost Than never to have loved at all - Alfred Lord Tennyson, 1849 Do you think Lord Tennyson was also talking about loving and losing in the realm of online dating? Based on figures …